Marketing and Brand Identity
Managing UCD's brand identity as well as central marketing campaigns and offering advice to local units on the marketing of programmes, research and other activities.
Brand Identity and Marketing Support
UCD’s reputation is defined and articulated through a strong single identity and consistent, timely and compelling messages. Supporting this identity is the visual brand - the UCD crest.
UCD University Relations offers strategic marketing advice and support to local units. This ensures local activities are aligned with the University’s overall communication strategy and provides an opportunity to share best practice across the University.
University Marketing Campaigns
UCD University Relations manages the University’s main marketing campaigns and offers support to Schools and Colleges on their marketing requirements. Below is a repository of some previous campaigns produced by the division.
- UCD Think Bigger: Domestic Undergraduate, Graduate and International Students 2018-2021
- Expert Teaching: Undergraduate 2018-2019
- Welcome to the World: Undergraduate 2013-2017
- A World of Expertise: Taught Masters 2013-2017
- UCD Researchers with Global Impact: 2019-2020
- No.1 in Ireland for Graduate Employability: 2018-2020
- UCD Alumni Awards Campaign 2016