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MIS10040

Academic Year 2024/2025

Web Design and Analytics (MIS10040)

Subject:
Management Information Systems
College:
Business
School:
Business
Level:
1 (Introductory)
Credits:
5
Module Coordinator:
Dr Clare Branigan
Trimester:
Spring
Mode of Delivery:
On Campus
Internship Module:
No
How will I be graded?
Letter grades

Curricular information is subject to change.

This module is designed to familiarise students with key concepts central to web design and web analytics and it also provides a guide to implementing a successful web site and web analytics strategy. The module involves both conceptual and practical aspects, including coding in HTML5 and CSS. Topics include: web design; web development; web usability and user experience; designing for mobile, web analytics; goal setting strategies; metrics and measurement; search engine optimization and leveraging the Social Web.

About this Module

Learning Outcomes:

• Understand the fundamental principles of website architecture and design;
• Understanding web usability and user experience.
• Identify and describe key website analytics, reporting tools and metrics;
• Understand how to capture traffic with Search Marketing;
• Understand how to leverage the Social Web;
• Design and develop a website according to the fundamental principles of website architecture, design and usability, justifying and reflecting upon your approach;
• Demonstrate the oral and written communication skills expected of a professional in this field;


Indicative Module Content:

The Web Design Process
Web Usability
Designing for Mobile
Web Analytics and Measurement
Search Marketing
The Social Web

Student Effort Hours:
Student Effort TypeHours
Specified Learning Activities

52
Autonomous Student Learning

52
Lectures

12
Practical

7
Total

123


Approaches to Teaching and Learning:
Active/task-based learning;
Peer and group work
Lectures
Computer practical work
Student presentations.

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Incompatibles:
COMP20030 - Web Design


 

Assessment Strategy

Carry forward of passed components
Yes
 

Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Group/class feedback, post-assessment
• Online automated feedback

How will my Feedback be Delivered?

Grades and feedback on the class test and website project will be provided within 2 weeks of each assessment.


“Don’t Make me Think, revisited, A Common Sense Approach to Web and Mobility Usability,” Steve Krug, 2014 (optional)

HTML & CSS: Design and Build Web Sites Paperback – 18 Nov 2011
by Jon Duckett ( http://www.htmlandcssbook.com/) (optional)

Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.
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