Experience Mapping is a technique that helps us to be focussed by our 'customers' on what is important to them, on how they experience it, and on how they navigate their way through the various elements of that experience. It creates a map with a narrative.
(We use 'customer' to mean someone for whom we want to provide services or supports, and therefor about whom we want to have a clear understanding of what is important to them and their current experience).
In the case of UCD, this can be the experiences of students, employees, researchers, etc. By using the perspective of a type of 'customer', Experience Mapping enables decision makers to identify and prioritise initiatives grounded in the perceptions, preferences and priorities of the customers themselves. This 'customer' perspective is also an effective way of testing assumptions and answering questions, providing a solid foundation for decision making and acting planning.
This technique is especially effective in developing a common agenda for diverse cross-functional groups/projects within the University. Through the 'customer' perspective, such groups are provided with a common language and framework for enhancing the 'customer' experience.
UCD Agile provides support for the use of Experience Mapping. We can help you in the planning phase of your project or initiative, provide guidance and facilitation support through the Experience Mapping workshops, and support you in analysing the outputs to produce the Experience Map, insights and resulting recommended actions.
For an example of how Experience Mapping has already been used in UCD, see the Student Experience Mapping project.