Mr. Brendan McGrath, Ireland Site Head & VP Manufacturing at WuXi Biologics, gave a lecture entitled "Doing Business in China" at UCD Confucius Institute on April 18, 2023. The lecture was hosted by Prof. Liming Wang, Director at UCD Confucius Institute and Irish Institute for Chinese Studies.
Mr. Brendan McGrath firstly introduced the current development status of WuXi Biologics Ireland Site, the size of the company, the development prospect, as well as the development concept, R&D process and manufacturing process of drugs. Then, he also shared the cultural differences he experienced as an Irish in a multinational company, as well as many experiences and lessons learned in doing business in China, such as the opportunities and challenges that exist in the Chinese market, the uniqueness of Chinese culture and business etiquette, etc.
In the Q&A session after the presentation, the audience asked many questions on how to do business with China, and Mr. Brendan McGrath answered with interesting examples from his own experience, and suggested that even though specific cultural differences objectively exist, people are essentially similar to each other. Therefore, we should achieve win-win cooperation through mutual communication and understanding on the basis of mutual respect.
The presentation was very informative and broadened the students' knowledge and horizons. Prof. Wang presented Mr. Brendan McGrath with a copy of his book (coauthored), “Doing Business with China: The Irish Advantage and Challenge”.
Brendan McGrath先生在都柏林大学孔院做题为‘与中国做生意’的公开讲座
2023年4月18日，药明生物爱尔兰公司负责人、爱尔兰中国研究所理事Brendan McGrath先生在都柏林大学孔院进行了题为“与中国做生意”的主题演讲，讲座由爱尔兰都柏林大学孔院院长王黎明教授主持。
Brendan McGrath先生首先介绍了药明生物爱尔兰公司的发展现状、公司规模、发展前景，以及公司药物的开发理念、研发过程、生产过程。接着，他还分享了作为一个爱尔兰人，在跨国公司体会到的文化差异，以及许多在中国做生意方面的经历和经验，如中国市场存在的机遇与挑战、中国文化和商务礼仪的独特性等。
在演讲结束后的问答环节，听众就如何与中国做生意提了许多问题， Brendan McGrath先生也就自己多年的经验，以一个个有趣实例做了回答，并提出即使具体的文化差异客观存在，但本质上人与人是相似的。因此，我们应在互相尊重的基础上，通过相互交流和理解，以实现合作共赢。
此次演讲内容丰富详实，既扩展了学生的知识又开阔了视野。现场，王黎明教授赠送Brendan McGrath先生一本自己合著的书 --《致胜中国：爱尔兰的优势与挑战》。