2020 has seen major changes to data protection rules governing international transfers of personal data which were a direct result of the so-called Schrems II ruling, which invalidated ‘Privacy Shield’, a widely used transfer mechanism for personal data from the EU to the US. The reason for this invalidation was that it was deemed to offer insufficient protection for EU data.
Since then, potential privacy risks caused by any international data transfers need to be rigorously assessed on a case-by-case basis in advance of transfers, and those assessments documented. Where identified as necessary, appropriate additional protective measures/safeguards have to be implemented. If sufficient safeguards are not possible to achieve, the transfer cannot go ahead.