Knowledge of issue management, risk and crisis communication concepts, principles and practices in support of risk and crisis management.
CM
Page updated 25 October 2023
Communications and Marketing (CM)
The Communication & Marketing Job Family includes roles that fulfil the primary objectives of: marketing to recruit students, promoting of academic expertise and student achievement, building of community and protecting of the reputation of the University through effective, professional communication.
Central to this family is the articulation of strong brand messaging and targeting of key stakeholder audiences.
Experience and Qualifications required by Career Level:
Please copy the wording below according to the career level of your role to insert on your chosen template:
| Career Level | To be inserted in job description under Experience and Qualifications |
|---|---|
| Career Level 1 | 1-2 years’ professional or customer services experience working in either a large organisation or a third level institution and/or a relevant third level degree. |
| Career Level 2 | 2-3 years’ professional experience working in either a large organisation or a third level institution and/or a relevant third level degree. |
| Career Level 3 | 3-4 years’ professional experience working in either a large organisation or a third level institution and/or a relevant third level degree (and a relevant post graduate qualification may be required). |
| Career Level 4 | 4-5 years’ professional experience working in a communication and marketing related role in either a large organisation or third level institution and a relevant third level degree (relevant post graduate qualification may be required). |
| Career Level 5 | 5-6 years’ professional experience working in a communication and marketing related role in either a large organisation or third level institution and a relevant third level degree (relevant post graduate qualification may be required). |
| Career Level 6 | 7-10 years’ professional experience working in a communication and marketing related role in either a large organisation or third level institution and a relevant third level degree (relevant post graduate qualification may be required). |
| Career Level 7 | 10-15 years’ professional experience, including 3 years’ operating at a senior level in a large organisation or third level institution and a relevant fourth level degree. |
| Career Level 8 | 15 years’ professional experience, including 5 years’ operating at a senior level in either a large organisation or third level institution and a relevant fourth level degree. |
| Career Level 9 | 15 years’ professional experience, including 5 years’ operating at the most senior levels in either a large organisation or third level institution and a relevant fourth level degree. |
Functional Competencies
A competency is a skill or attribute that is required to carry out a role effectively. They are normally an important part of job descriptions. Functional competencies can vary between roles in a Job Family and between Job Families themselves. They are specific to each Job Family.
When you are completing the functional competency selection criteria for your role, you should choose the most appropriate functional competencies from the list below in keeping with the career level of your role.
You should only choose functional competencies from the Job Family that your role belongs to, is not possible to mix the functional competencies from different families in one job description.
If there is a specific skill that you require that his not available under the competencies available to you in this particular Job Family, you can add this as a bullet under the Experience and Qualifications section.
Functional Competencies - Communications and Marketing Job Family
Choose functional competencies from the list below as appropriate for your role. The wording to describe each functional competency is also provided under each heading for use in the job description. You should use this and tailor as needed to include relevant information relating to the role and the requirements of your unit.
It is not now required to include proficiency levels.
The number of functional competencies you choose from the list below to include in your job description, depends on the career level of your role. A greater proficiency in each competency is expected the higher the career level of the role.
As a general guide for this job family:
| Career Level of role: | How many functional competencies should I choose from the list below to appear on my job description? |
|---|---|
| 1 | 1 |
| 2 | 2 |
| 3 | 2 |
| 4 | 3 |
| 5 | 3 |
| 6 | 4 |
| 7 | 5 |
| 8 | 5 |
| 9 | 6 |
Knowledge of the University, and/or undergraduate degrees, taught graduate degrees, and USPs of UCD for prospective students and/or research & innovation, scholarship and impact of faculty
Knowledge of media relations concepts, principles and practices associated with journalism, reporting and news production, both reactive and proactive.
Knowledge of external relations, public affairs and stakeholder engagement concepts, principles and practices.
Knowledge of communication concepts, principles, techniques and practices to identify and reach target audiences through written, verbal and visual media across principally owned channels.
Knowledge of marketing concepts, principles, techniques and practices to reach and influence target audiences.
Knowledge of student recruitment and customer contact concepts, principles and practices to inform and convert to prospective students.