Vivid Edge Founder Named a 2025 Impact Awardee by Cartier Women’s Initiative
- Tracy O’Rourke is only Irish entrepreneur among nine international awardees
Vivid Edge, an Irish climate action impact company, today announced that Tracy O’Rourke, the company’s founder and CEO has been named a 2025 Impact Awardee by the Cartier Women’s Initiative (CWI), a prestigious international programme that recognises women entrepreneurs driving meaningful social and environmental change.
Tracy is one of nine (9) female entrepreneurs and business leaders from around the world announced as an Impact Awardee and is the only Irish entrepreneur named among the awardees.
The Cartier Women’s Initiative Impact Awards, returning only for its second time since 2020, are dedicated to former CWI fellows whose ventures have demonstrated extraordinary long-term impact aligned with the United Nations Sustainable Development Goals (UN SDGs).
Tracy is one of three awardees selected in the Preserving the Planet category, which recognises innovations advancing climate action and environmental sustainability, aligned with SDGs 7, 12, 13, 14, and 15.
Vivid Edge is a recognised leader in the energy efficiency space, helping medium and large organisations transition to low-carbon operations through its distinctive “efficiency-as-a-service” model. The company provides fully funded, turnkey energy upgrades, removing traditional financial and operational barriers for customers. The company’s approach delivers fast-track carbon reductions without upfront capital investment.
Vivid Edge recently relocated its headquarters from NovaUCD to NexusUCD in Dublin and is supported by Enterprise Ireland as a client company.
Tracy O’Rourke, founder and CEO, Vivid Edge said, “It is a huge honour for me personally, and for the team, that I have been named a 2025 Impact Awardee by the Cartier Women’s Initiative. It is a privilege to be included among a group of inspiring female entrepreneurs and business leaders who are dedicated to driving social and environmental change around the world through their companies.”
She added, “At Vivid Edge we are on a mission to make it easy and financially rewarding for large energy users to decarbonise, bringing energy expertise, delivery capability and capital. We enable organisations to act now and pay later, with energy savings funding the change. Our work is making measurable contributions to global climate goals, specifically the UN SDG 13: Climate Action. We are proud to be delivering measurable impact that contributes to a better future for people and the planet.”
Kristin Kagetsu, Saathi (India) and Kresse Wesling CBE, Elvis & Kresse (UK) have also been named as Impact Awardees in the Preserving the Planet category alongside Tracy. The other two award categories are Improving Lives and Creating Opportunities.
Meet the 2025 Cartier Women's Initiative Impact Awardees: Preserving the Planet
The 2025 Impact Awards will be officially presented on 22 May 2025, during Expo 2025 which is taking place in Osaka, Kansai, Japan, where Cartier is hosting the Women’s Pavilion.
Each of the nine awardees will receive a $100,000 grant, alongside human capital support and global media visibility.
Click here for additional information on the nine 2025 Impact Awardees.
ENDS
17 April 2025
Editors Notes
Vivid Edge provides energy efficiency as a service, making it affordable and hassle-free for medium and large organisations to achieve their climate goals. The company installs equipment such as heat pumps and rooftop solar on commercial buildings and rents it back to occupiers under a comprehensive, full-service model. Energy savings typically exceed the service charge, reaching up to 60%, and as high as 82% for lighting. By showcasing significant results in a single building, Vivid Edge paves the way for broader adoption and impact.
With a mission to deliver both environmental and financial results at scale, the company is redefining how businesses approach sustainability. https://www.vividedge.ie
Founded in 2006, the Cartier Women’s Initiative is an annual international entrepreneurship program that supports women-run, women-owned businesses that drive social and environmental impact. The initiative provides funding, mentorship, and global recognition to scale these transformative ventures. https://www.cartierwomensinitiative.com/