Posted: 19 August 2008
UCD spin-out, ChangingWorlds wins major deal with US mobile operator
Irish software firm and UCD-spin out company, ChangingWorlds is due to launch its ClixSmart technology on Sprint’s web portal (Sprint Web), and to provide advanced personalisation solutions for a number of Sprint's cable partners and wireless wholesale customers.
With approximately 53 million subscribers, Sprint is the third largest mobile operator in the United States and is now the largest individual mobile operator to deploy ChangingWorlds’ ClixSmart solution.
ClixSmart will automatically generate personalised, dynamic content teasers that enrich the user experience of Sprint Web and stimulate increased click-through. ClixSmart teasers, which include text and images, are rotated dynamically and personalized according to the ClixSmart user profile to provide a compelling and relevant user experience designed to encourage Sprint Web users to use more mobile data.
“Sprint chose ChangingWorlds because of its pedigree in building subscriber intelligence and delivering highly personalised and relevant mobile data services to individual subscribers,” said Kevin Packingham, senior vice-president of product and technology development for Sprint.
“Using ClixSmart, Sprint Web automatically learns what content the customer likes and puts it on their home page, enabling Sprint customers to get the most from the Internet on their phones even faster, when and where they want to. The launch of our new ClixSmart enabled mobile portal service has been one of the most seamless and successful product integrations we have done to date.”
Sprint was the first US carrier to launch a GPS-enabled phone, offer navigation service on mobile phones, deliver an over-the-air music download service and bring live video streaming to the mobile device in the US. This latest deal with ChangingWorlds sets another first for the mobile operator and heralds a new era of highly personalised and relevant mobile data services for its customers.
“Sprint is widely recognised for identifying and deploying innovative technologies,” said David Moran, CEO of ChangingWorlds. “We are delighted to work with such a dynamic and innovative carrier and we are committed to delivering the most advanced and sophisticated personalized mobile data service in the US market for Sprint.”
ChangingWorlds was founded in 1999 as a UCD spin-out company from a research programme led by Professor Barry Smyth at the Smart Media Institute, University College Dublin. Its ClixSmart technology is used by over 45 wireless operators worldwide including the Vodafone Global Group, O2 UK & O2 Germany, the TeliaSonera Group, Celcom Malaysia and Hong Kong CSL.
