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NovaUCD

The Innovation and Technology Transfer Centre

An Lárionad Nuála agus Aistrithe Teicneolaíochta

Corporate Entrepreneurship - The Key to Making Innovation Happen (Abstract)

Effective Innovation is the primary source of sustainable competitive advantage in the twenty-first century.  Companies are left with no choice but to innovate well; otherwise they will disappear from the market.  Corporate entrepreneurship is a key way to make innovation happen inside established organisations.  It is also a vehicle for the innovative opportunities which don’t fit neatly into a company’s core business.  Corporate entrepreneurship is a strategic answer to the challenge of organic growth. 

According to Professor Peter Russo, “Generating good ideas is generally not the bottleneck in the innovation process; the real challenge is to successfully commercialise those ideas.  This requires employees to behave like entrepreneurs.”

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