Master Class 2: Aligning Your Value Proposition (Abstract)

 

The most fundamental challenge for any company is to construct a value proposition that is both attractive to existing and potential customers and unique to the business. 

In this master class Professor Thomas Lawton will explore how a value proposition, or the way in which the customer preferentially differentiates your business from competitors, consists of six distinct but interrelated principles. These principles are price, features, quality, support, availability and reputation.

Attendees will learn how to distinguish a company from the competition by uniquely configuring these six systemic elements.

The master class will be facilitated by Professor Thomas Lawton, Professor of Strategy and International Business at EMLYON Business School, one of Europe’s top ten business schools, who has spent over 15 years consulting and advising leaders and managers on business development and market growth.