Master Class 1: Articulating a Strategic Vision (Abstract)

 

In this master class Professor Lawton will demonstrate how the often fuzzy concept of vision can be made tangible and dynamic to give participants a clear sense of purpose and direction for their businesses.

The master class can act as a valuable starting point that can take a company forward by striking an appropriate balance between internal and external influences, interests and objectives. Through the vision wheel technique, Professor Lawton will illustrate how reflection and analysis can generate a multi-dimensional representation of a company’s present and future. 

The master class will be facilitated by Professor Thomas Lawton, Professor of Strategy and International Business at EMLYON Business School, one of Europe’s top ten business schools, who has spent over 15 years consulting and advising leaders and managers on business development and market growth.