Master Class 3: Assembling Your Business Model (Abstract)

 

A symbiotic relationship exists at the heart of a successful strategy between what the customer wants and what the company can deliver. The system for delivering the promise made to customers is commonly referred to as the ‘business model’.

In this master class, Professor Thomas Lawton will explore how to configure an efficient and effective business model and will illustrate how it contributes to the realisation of a company’s strategic potential.

The master class will be facilitated by Professor Thomas Lawton, Professor of Strategy and International Business at EMLYON Business School, one of Europe’s top ten business schools, who has spent over 15 years consulting and advising leaders and managers on business development and market growth.