ChangingWorlds, the UCD spin-out company is due to launch its ClixSmart technology on Sprint’s web portal (Sprint Web), and to provide advanced personalisation solutions for a number of Sprint's cable partners and wireless wholesale customers.With approximately 53 million subscribers, Sprint is the third largest mobile operator in the United States and is now the largest individual mobile operator to deploy ChangingWorlds’ ClixSmart solution.

David Moran, CEO, ChangingWorlds

ClixSmart will automatically generate personalised, dynamic content teasers that enrich the user experience of Sprint Web and stimulate increased click-through. ClixSmart teasers, which include text and images, are rotated dynamically and personalized according to the ClixSmart user profile to provide a compelling and relevant user experience designed to encourage Sprint Web users to use more mobile data.

“Sprint chose ChangingWorlds because of its pedigree in building subscriber intelligence and delivering highly personalised and relevant mobile data services to individual subscribers,” said Kevin Packingham, senior vice-president of product and technology development for Sprint.“Using ClixSmart, Sprint Web automatically learns what content the customer likes and puts it on their home page, enabling Sprint customers to get the most from the Internet on their phones even faster, when and where they want to.

The launch of our new ClixSmart enabled mobile portal service has been one of the most seamless and successful product integrations we have done to date.”Sprint was the first US carrier to launch a GPS-enabled phone, offer navigation service on mobile phones, deliver an over-the-air music download service and bring live video streaming to the mobile device in the US. This latest deal with ChangingWorlds sets another first for the mobile operator and heralds a new era of highly personalised and relevant mobile data services for its customers.

“Sprint is widely recognised for identifying and deploying innovative technologies,” said David Moran, CEO of ChangingWorlds. “We are delighted to work with such a dynamic and innovative carrier and we are committed to delivering the most advanced and sophisticated personalized mobile data service in the US market for Sprint.”

This deal follows on from the seven figure deal which ChangingWorlds announced in January with Vodacom, the number one mobile operator in South Africa with over 23 million customers and its recently announced deal with Far East Tone. In March ChangingingWorlds won the inaugural Irish Technology Leadership Group (ITLG)/Irish Times Innovation Award. This Award was established by the ITLG to recognise an innovative Irish company which it is believed has the most potential to succeed on the international stage. The ITLG is an independent organisation comprised of a number of high-level technology leaders in Silicon Valley who are Irish or Irish-American and who are committed to helping Ireland address the challenges of embracing new technology opportunities.

ChangingWorlds was founded in 1999 by Professor Barry Smyth and Paul Cotter as a spin-out from UCD’s School of Computer Science and Informatics. ChangingWorlds' customer base worldwide includes Vodafone Global, the O2 Group, T-mobile, TeliaSonera, CSL Hong Kong and Celcom Malaysia. ChangingWorlds continues to maintain a strong strategic link with the University as its ongoing R&D activities are taking place in NovaUCD, the Innovation and Technology Transfer Centre at UCD. The company now employs over 140 highly qualified staff in Dublin, including NovaUCD, Malaysia (Kuala Lumpur) and USA (San Francisco).

19 August 2008