To survive and prosper firms need to innovate their current management models, according to international management and strategy expert Professor Julian Birkinshaw.

Professor Birkinshaw is co-founder and research director of the Management Lab (M-Lab), a non-profit organisation based in California working to accelerate management innovation, and Professor of Strategic and International Management at London Business School. He will deliver two key note addresses at the InterTradeIreland Innovation Conference hosted by the Centre of Innovation and Structural Change (CISC) at NUI Galway on 9 and 10 June.

Professor Julian Birkinshaw

Innovation from Research to Practice is the theme of Professor Birkinshaw’s first keynote talk on 9 June.  This will focus on the emergence of the open innovation model, how firms can do a better job of managing innovation and the role of the leader in stimulating innovation in a downturn.  On 10 June, Professor Birkinshaw will focus on Innovating your Management Model which will outline the current challenges that managers face and the need for managers and organisations to fundamentally change their management model to survive, prosper and to innovate on a sustainable basis. Delegates will also have the opportunity to put questions to a panel of industry speakers who will discuss Innovation: Challenges and Opportunities from their perspective.

This conference is being delivered as part of the InterTradeIreland All-Island Innovation Programme.  The Programme, a partnership between InterTradeIreland, NUI Galway, NovaUCD and Queens University Belfast, aims to promote and encourage innovation across the island of Ireland.  

The All-Island Innovation Programme is complemented by a Community of Researchers working on innovation across the island.  The aim of this community is to progress the development of an all-island knowledge economy, to align best practice in innovation research with current policy thinking and inform future policy-making and its implementation.

InterTradeIreland Strategy & Policy Director Aidan Gough said: “This two-day programme will explore the challenge of delivering innovation for the smart economy. Innovation is more important than ever in the current climate and can make the difference between mere survival and growth. Professor Birkinshaw will provide insights into how embedding innovation into the overall management process can drive success.”

Anyone interested in attending should contact valerie.parker@nuigalway.ie or online via http://www.innovationireland.org/. Attendance is open to all and the event is free to attend.

ENDS

June 2 2009

For further information contact Micéal Whelan, NovaUCD, e: miceal.whelan@ucd.ie, t: (01) 716 3712.