NovaUCD

The Innovation and Technology Transfer Centre

cordially invites you

to the

InterTradeIreland 2010 Innovation Lecture at UCD

Entitled

Corporate Entrepreneurship - The Key to Making Innovation Happen

by

Professor Peter Russo
Director and Chairman, the Strascheg Institute for Innovation and Entrepreneurship, European Business School, Frankfurt, Germany

Date: Thursday 25 March 2010

Time: 6 pm (refreshments from 5:30 pm)

Location: The William Jefferson Clinton Auditorium, UCD, Belfield, Dublin 4

Click here for online registration

RSVP by 22 March 2010

Contact: Micéal Whelan, NovaUCD, e: miceal.whelan@ucd.ie

Effective innovation is the primary source of sustainable competitive advantage in the twenty-first century.  Companies are left with no choice but to innovate well, otherwise they will disappear from the market.  Corporate entrepreneurship is a key way to make innovation happen inside established organisations.  It is also a vehicle for the innovative opportunities which don’t fit neatly into a company’s core business.  Corporate entrepreneurship is a strategic answer to the challenge of organic growth.

This innovation lecture is being delivered as part of the InterTradeIreland All-island Innovation Programme which aims to promote and encourage innovation across the island of Ireland. This Programme is organised by InterTradeIreland, Queen’s University Belfast, NovaUCD and the Centre for Innovation and Structural Change at NUI Galway.

This event forms part of the TCD/UCD Innovation Alliance Programme of Events.

ENDS

26 February 2010

For further information contact Micéal Whelan, NovaUCD, e: miceal.whelan@ucd.ie, t: +353 (0)1 716 3712.