A new book entitled Intellectual Property: From Creation to Commercialisationhas been launched at NovaUCD, the Innovation and Technology Transfer Centre, by author Dr John P. Mc Manus.

The professional management of intellectual property (IP) is critically important for knowledge-intensive or technology-based start-up companies. In fact, IP may be the main asset by which the value of a young company is determined and on which decisions to invest in the company are based. Therefore IP needs to be considered very early in a company’s planning process.

 
Author Dr John P. Mc Manus

In his new book, published by Oak Tree Press, Dr Mc Manus provides innovators and researchers with a practical guide to the management and commercialisation of their intellectual property.

Dr Mc Manus himself has extensive experience in R&D and in the development and delivery of IP training courses for multiple audiences. He was also previously Group Intellectual Property Manager with NTERA Ltd and has held national and international commercialisation positions at Enterprise Ireland and at NovaUCD.

His book begins with the source of innovation, the point where resourcefulness and creativity combine to develop new opportunities through problem-solving. The book then examines the critical steps that need to be carefully managed in the process surrounding the creation of IP and managing its development from concept through to exploitation.

This involves the steps of identifying, capturing and assessing the value of IP. Useful recommendations are also provided for managing the transfer of IP from a research environment into the knowledge economy and case studies illustrate pitfalls to watch out for.

Speaking at the launch at NovaUCD, Dr Mc Manus said, “The interest I have received from my IP training courses, in Ireland and internationally, convinced me that there was a need to provide a practical guide for researchers in universities, research centres and young companies.”

He added, “The aim of the book is to explain the main forms of IP and set out procedures on how IP may be carefully managed so that researchers and innovators can prepare their inventions and other creative works for commercialisation.”

Readers can expect to gain a broad understanding of IP and the innovation process in this book. Specifically, they will learn the benefits of implementing procedures to ensure that IP can be protected, managed and exploited effectively. Also, they will learn how to assess the most appropriate routes to market, such as licensing or sale of their IP, or establishing a spin-out company to deliver a service or product offering and importantly, how to present a viable business case to potential funders and investors.

This book is available in Kindle ebook format from Amazon.com and Amazon.co.uk, priced €24.99. It is also available in a hardback priced €65.00 via www.oaktreepress.com and from all good bookshops.

ENDS

28 May 2012

For further information contact Micéal Whelan, University College Dublin, Communications Manager (Innovation), e: miceal.whelan@ucd.ie, t: + 353 1 716 3712 or Anne Kennedy, Oak Tree Press, e: anne.kennedy@oaktreepress.com, t: 353 (0)21 4313 855.

Editors Notes

Author John P. Mc Manus, Ph.D., C. Chem., MRSC has extensive experience in the development and delivery of training courses for postgraduate students, researchers, technology transfer managers and SMEs on the topics of IP management and exploitation of research and has presented at training workshops for the EPO’s European Patent Academy. He was Group Intellectual Property Manager with the nanotechnology company NTERA Ltd and also has held positions, nationally and internationally in several start-up companies, Enterprise Ireland and NovaUCD.

NovaUCD, the Innovation and Technology Transfer Centre, is the hub of innovation and knowledge transfer activities at University College Dublin. NovaUCD is responsible for the commercialisation of intellectual property arising from UCD research and for the development of co-operation with industry and business. NovaUCD as a purpose-built centre also nurtures new technology and knowledge-intensive enterprises. NovaUCD has been funded through a unique public-private partnership that includes AIB Bank, Arthur Cox, Deloitte, Enterprise Ireland, Ericsson, Goodbody Stockbrokers, UCD and Xilinx. www.ucd.ie/nova.