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NovaUCD

The Innovation and Technology Transfer Centre

An Lárionad Nuála agus Aistrithe Teicneolaíochta

Interleado.com's New Product to Reduce Costs Associated with Search Engine Optimisation and to Improve Website

Interleado.com, the online marketing software solutions company based in NovaUCD, has today announced the release of ‘All in One SEO Workbench’. This new product automates the manual work associated with search engine optimisation (SEO) campaigns resulting in significant cost savings along with improved website rankings.

 The product, which is delivered using the SaaS (software-as-a-service) business model is targeted at web design, internet marketing, PR and advertising agencies but can also be used by individual businesses. It provides SEO professionals with three main benefits, increased productivity in SEO project implementation, improved SEO results and improved online brand awareness.

Peter Cullen, Interleado.com
Peter Cullen, CEO, Interleado.com

Launching the new product, Peter Cullen, CEO, Interleado.com said, “For SEO professional organisations the ‘All in One SEO Workbench’ can save up to two days per month per SEO project.” He added, “If you think of the amount of manual work that goes into a typical SEO campaign, such as website analysis, backlink analysis, competitor analysis and keyword analysis the automation of these tasks can save significant time and associated costs.”

The ‘All in One SEO Workbench’ allows users to generate customised reports for their target websites. These reports then allow users to easily see, in a dashboard format, how well each website is optimised and what its visibility level is. Also displayed are the top 3 issues that are preventing each website from attracting more traffic along with a comprehensive list of the critical factors influencing the website’s visibility.

“Additional features are being added to the SEO Workbench on an ongoing basis. As we gather more feedback from SEO professionals we are continually evolving the product roadmap” added Cullen.

Interleado.com, which is currently based at NovaUCD, the Innovation and Technology Transfer Centre at UCD, was founded in 2007 by Peter Cullen. Prior to founding Interleado.com, Peter worked for Ericsson and Creative Labs in both hardware and software product development.

ENDS

21 October 2008

For further information contact Micéal Whelan, NovaUCD, e: miceal.whelan@ucd.ie, t: (01) 716 3712.

Editors Notes

Interleado.com is an online marketing software solutions company which was founded in 2007 by Peter Cullen.

NovaUCD is University College Dublin’s €11 million Innovation and Technology Transfer Centre. NovaUCD has been funded through a unique public-private partnership that includes AIB Bank, Arthur Cox, Deloitte, Enterprise Ireland, Ericsson, Goodbody Stockbrokers, UCD and Xilinx.