Christmas Sale: Save up to €500 on select courses. Ends soon!
Christmas Sale: Save up to €500 on select courses. Ends soon!
Choose Your Start Date
Browse our upcoming live online classes. Download your brochure to learn more.
Secure your place by paying in full or availing of our payment plan. For Part-time, on demand and on campus courses, pay in three equal interest-free instalments. For full-time Bootcamps enrol with a 50% deposit and the rest at the course start date. T&C's apply.
Why UCD Professional Academy?
- Valuable, trusted certification
- Industry expert lecturers
- Flexible learning options
€51,000 / Annual
eCommerce Manager Salary in Ireland
The average eCommerce manager salary in Ireland is €51,000. Entry level positions start at €34,000 per year while more experienced workers make up to €64,000 per year.
Salary data source: indeed.com, 5th March 2024
Average
€51,000
Salary data source: indeed.com, 5th March 2024
eCommerce Course Modules
On this practical, timely course, you will learn the essentials of selling online. Discover how to spot eCommerce opportunities and understand why some eCommerce strategies fail where others succeed. You will know how to choose between the different technologies available and make sales decisions based on data and insights. Learn how a good online infrastructure will help businesses to connect the dots between websites, mobile, social, and physical retail spaces.
Or browse our wide range of expert-led online courses and grow your career potential today.
1. Introduction To eCommerce & Digital Business
The introduction sets the scene for eCommerce, exploring the landscape, and current trends.
- Understanding eCommerce
- Leading examples of eCommerce
- Defining successful eCommerce
- Role of marketing in eCommerce
2. Opportunity Analysis For eCommerce
Explore opportunities for eCommerce and digital marketplace analysis.
- Exploring opportunity for eCommerce
- Digital marketplace analysis
3. eCommerce Strategy
Develop strategies for eCommerce, fusing existing approaches to business, marketing (digital and traditional), and supply chain management.
- Developing strategies for eCommerce
- 8 key questions to ask
4. Understanding Your Ecommerce Consumer
Understand how individuals, groups, and organisations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their individual needs or wants.
- Consumer and buyer behaviour
- How to assess your customers
- How to target customers
5. Driving Traffic - Digital Marketing Part 1
Discover the key elements of digital marketing and driving traffic to your eCommerce website.
- Digital Marketing – Part 1
- Driving Traffic to your eCommerce website
- Search Engine Optimisation (SEO)
- Marketing Funnels
- Digital Marketing Tools
- Content Marketing
- Social Media Marketing
- Video Marketing
6. Driving Traffic - Digital Marketing Part 2
Look at the key elements of digital marketing and driving traffic to your eCommerce website.
- Digital Marketing – Part 2
- Driving Traffic to your eCommerce website
- Search Engine Marketing
- eMail Marketing
- Mobile & SMS Marketing
- Local Marketing & Reviews
- Digital Advertising
- Influencer Marketing
- Affiliate Marketing
- Audio Marketing
- Public Relations (PR)
- AI in Marketing
7. Your eCommerce Website
Assess the key aspects that are required for a successful eCommerce website. Focusing on CX and UX.
- E-commerce Platforms
- Product Listings
- Customer Experience
- User Experience
8. eCommerce Metrics & Routes to Market
Focusing on the key metrics to measure your e-Commerce performance. Explore various analytics tools, such as Google Analytics.
- Website Metrics
- Conversion Rate Optimisation (CRO)
- Routes to Market
- D2C (direct to consumer)
- Dropshipping
- 3rd Party Retailers
9. Retail Media and Marketplaces
Looking at a key area of eCommerce for 2024 and beyond. Marketplaces and Retail Media have grown significantly in recent years, and are a key aspect in many eCommerce strategies.
- Retail Media
- Marketplaces
10. Additional eCommerce Factors
Additional eCommerce factors - Considering other factors that are relevant in a modern eCommerce strategy.
- Consumer protection
- Cybersecurity
- LegalT
- Supply chains
- Headless eCommerce
What our Alumni Say
What does an e-commerce manager do?
An e-commerce manager is responsible for overseeing and optimizing online sales efforts across various online platforms, ensuring that the business achieves its revenue and growth goals. This role involves developing and implementing a comprehensive e-commerce strategy that aligns with the company's overall marketing strategy, focusing on areas like social media marketing, customer acquisition, and customer retention. By leveraging social media channels and targeted campaigns, the e-commerce manager aims to engage potential customers, increase brand visibility, and drive traffic to the company's website or online marketplace.
Additionally, they analyze data from these campaigns to improve customer acquisition strategies and enhance the overall shopping experience. Through collaboration with marketing, sales, and technical teams, the e-commerce manager works to streamline the online purchasing process, increase conversion rates, and support the company's competitive positioning in the digital marketplace.
Download BrochureAccess to thousands of journals, articles and papers. Free of charge.
Students taking part in this course will now have access to the EBSCO Online Library, free of charge, for the full duration of the course. Here you can browse thousands of relevant journals, articles and other reliable academic and commercial texts like the Harvard Business Review, Bloomberg Businessweek and Forbes Magazine, to supplement your learning and assignments.
Download BrochureWe've trained the employees of
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Relevant skills for your team, results for you.
Whether you’re interested in making your training budget work harder with volume discounts across our standard portfolio, or have bespoke training needs to be addressed, we’ll help you level up. Our team of upskilling experts are ready to take the pain out of meeting your training targets.
Talk to our expertsFrequently Asked Questions
Is this course right for me?
You do not need to have any prior eCommerce experience, as long as you have an interest in the subject matter. This course would be ideal for aspiring entrepreneurs with an innovative online business idea, or owners looking to restructure their existing businesses to take advantage of online channels.
You may be:
Someone looking to kickstart a career in eCommerce
A professional in a related area looking to expand their skillset
Someone looking to leverage eCommerce to build or expand their business
A business owner or entrepreneur
A recent graduate
How will this course help with my career?
eCommerce professionals are in high demand as businesses race to keep up with customer expectations. A UCD Professional Academy Diploma is the best way to show potential employers that you have the skills and experience to take their business online in a way that will have a lasting impact on their bottom line.
What is the student experience like?
Student care is a high priority at UCD Professional Academy, which is why our Student Services team is on hand to support you throughout your time with us. They will respond to any queries you have, help you with any technical issues, and facilitate your learning experience at every point. All students are given access to our Student Portal, where you can see your timetable, access all your study materials, and manage your account.
What is the online learning experience like?
Our online experience is designed to be just as interactive, supportive, and inspiring as the UCD Professional Academy campus experience.
Online courses can be accessed from any computer or laptop with an internet connection.
Live lectures are delivered using Zoom. During these lectures, your teachers will use technology interactively to ensure an engaging learning experience. When appropriate, students will be encouraged to activate their microphones so that they can ask questions and communicate with other students.
How is this course assessed?
This course is assessed through a written project in the form of an actionable eCommerce project for your business. You will have two weeks following the end of the course to complete and submit the final assignment. The written project is generally around 3,000 words (that’s about 5 pages of a standard Word document). You will also keep a Learning Log as you go through the course.
How do I get my Professional Academy Diploma?
Your UCD Professional Academy Diploma will be issued electronically on a secure platform, with a link that you can share with employers and others wishing to verify your credentials. You can also add this certificate to your LinkedIn profile.
What are the benefits of a Professional Academy Diploma?
UCD Professional Academy Diplomas and Certificates are designed to give your career an advantage. Developed in conjunction with industry thought leaders our courses teach practical, applied skills to support you to achieve your career and business goals. Professional Academy Diplomas are suitable for career minded learners wishing to advance their professional skills and prospects rather than their academic credentials.
The Professional Academy is an independent wholly owned part of UCD designed to address the need for skills development in the workforce. Courses tend to be short, designed and delivered by industry practitioners, and are not part of nor do they lead to a traditional University award such as a degree or a masters. They are widely accepted by employers and many students are sponsored to study by their organisation.
For full details of UCD Professional Academy’s Certifications & Governance please visit https://www.ucd.ie/professionalacademy/governance/
What payment options are available?
You can secure your spot on most of our Live Online, On-Campus, or On-Demand courses with a low 30% deposit. The remaining balance can be paid in two equal instalments (30 and 60 days later).
For full-time Bootcamp courses, you can secure your spot with a 50% deposit, with the remaining balance due prior to the start of your course.
Please note that standard terms and conditions apply, which you can review here: https://www.ucd.ie/professionalacademy/terms-and-conditions/