Black Friday Sale: Save up to €500 on select courses. Ends in
Black Friday Sale: Save up to €500 on select courses. Ends in
Choose Your Start Date
Browse our upcoming live online classes, or study on demand. Download your brochure to learn more.
Secure your place by paying in full or availing of our payment plan. For Part-time, on demand and on campus courses, pay in three equal interest-free instalments. For full-time Bootcamps enrol with a 50% deposit and the rest at the course start date. T&C's apply.
Why UCD Professional Academy?
- Valuable, trusted certification
- Industry expert lecturers
- Flexible learning options
€42,000 / Annual
Public Relations Manager Salary in Ireland
The average Public Relations Manager salary in Ireland is €42,000 per year. Entry level positions start at approx. €36,000 per year while more experienced workers make up to €54,000 per year.
Salary data source: indeed.com, 5th March 2024
Average
€42,000
Salary data source: indeed.com, 5th March 2024
PR and Marketing Communications Course Modules
On this exciting course, you will learn the fundamentals of PR and Marketing Communications - from working with the media to managing social communications strategies. You will develop your wider understanding of marketing so that your PR strategy works in harmony with other marketing activities within the organisation. This course also looks at how to leverage PR events and launches, close sponsorship deals, and build partnerships. You will also learn about the growing area of influencer marketing.
Or browse our wide range of expert-led online courses and grow your career potential today.
1. Introduction To Public Relations & Marketing Communications
Learn the key differences between PR and marketing. Explore what brands and branding are.
- Course overview
- Introduction to PR
- Introduction to marketing
- Difference between marketing and PR
- What is a brand?
- End of course project outline
2. PR & Marketing Tools
Learn why the power of PR professionals lies in the tools that they use to gain publicity, particularly in an impactful press release. Look at marketing tactics for achieving exposure.
- PR tools – writing for PR
- Press release writing
- GDPR
- Marketing communications tactics
- The marketing mix
- Direct marketing
3. Media Relations
Learn why PR is about two way conversations and how positive media relations is at the heart of this. Explore media training and how to manage brands in a crisis.
- Media relations
- Message vehicles – PR and marketing
- Key media in Ireland
- Media training
- Crisis management
4. Sponsorship
Look at how sponsorship straddles both PR and marketing roles and can have national as well as global impact. Understand how sponsorship works, from negotiation right through to activation.
- Sponsorship – Irish and global
- Product placement
- Sponsorship and product placement
- Sponsorship activation
- Case studies
5. Strategy & Planning
Look at planning and strategy building step-by-step for both PR and marketing, including knowing your audience through segmentation. Explore SMART goal setting for your campaigns.
- PR strategy
- Marketing strategy
- Situation analysis (SWOT)
- Segmentation
- Setting objectives
- SMART goal setting
6. Event Management
Discover how to plan and manage your events so that every detail is mastered seamlessly, taking one of the most stressful roles to one of the most organised.
- Event management
- Types of event
- Press events
- Conferences
- Brand launches
7. CSR & Corporate Communications
Learn how a mission statement explains what a company stands for. Explore the difference between CSR and purpose and why the best organisations in the word include purpose in their strategy.
- Brand mission statements
- Difference between CSR and purpose
- Internal communications
- Corporate communications
- Financial communications
8. PR, Digital & Social Communications
Understand how PR and digital media are intrinsically linked in today’s communications world. Look at the way digital has impacted PR and explore social media, influencer marketing, and analytics.
- PR and social media
- Influencer marketing
- Google Analytics
- Social media marketing
- Social insights
9. Monitoring & Research
Look at PR coverage monitoring, market research, and measurement of campaigns. Discover how to manage a timeline and explore budget management including how much marketing actually costs.
- PR coverage monitoring
- Market research
- Measurement
- Timelines
- Budget management
- Understanding costs and ROI
10. Overview & Course Summary
Review course highlights and raise questions or delve into specific areas in more detail. Prepare for your assignment.
- Course content and highlights summary
- Project preparation
What our Alumni Say
Access to thousands of journals, articles and papers. Free of charge.
Students taking part in this course will now have access to the EBSCO Online Library, free of charge, for the full duration of the course. Here you can browse thousands of relevant journals, articles and other reliable academic and commercial texts like the Harvard Business Review, Bloomberg Businessweek and Forbes Magazine, to supplement your learning and assignments.
Download BrochureWe've trained the employees of
){kind=logo}
){kind=logo}
)
)
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
Relevant skills for your team, results for you.
Whether you’re interested in making your training budget work harder with volume discounts across our standard portfolio, or have bespoke training needs to be addressed, we’ll help you level up. Our team of upskilling experts are ready to take the pain out of meeting your training targets.
Talk to our expertsFrequently Asked Questions
Is this course right for me?
You do not need to have any prior experience or qualifications in PR or marketing to apply for this course. You may be looking to kickstart a career in public relations or communications or you may have moved into this type of role and are looking to up-skill.
You may be:
• A business owner or entrepreneur
• A marketing and communications professional
• A recent graduate
• Someone who is looking for a career change
How will this course help with my career?
PR professionals work in every industry, plus there are opportunities in other areas such as the non-profit sector or politics. You might work in-house or in an agency. It’s a competitive job market so a certification is key to standing out.
A Professional Academy Diploma will demonstrate to employers that you have the professional knowledge and tools to manage public relations and communications projects.
What is the student experience like?
Student care is a high priority at UCD Professional Academy, which is why our Student Services team is on hand to support you throughout your time with us. They will respond to any queries you have, help you with any technical issues, and facilitate your learning experience at every point. All students are given access to our Student Portal, where you can see your timetable, access all your study materials, and manage your account.
What is the online learning experience like?
Our online experience is designed to be just as interactive, supportive, and inspiring as the UCD Professional Academy campus experience.
Online courses can be accessed from any computer or laptop with an internet connection.
Live lectures are delivered using Zoom. During these lectures, your teachers will use technology interactively to ensure an engaging learning experience. When appropriate, students will be encouraged to activate their microphones so that they can ask questions and communicate with other students.
How is this course assessed?
This course is assessed through a a series of weekly written learning logs, and a final written project: an actionable PR strategy for an organisation. You will have two weeks following the end of the course to complete and submit the final assignment. The written project is generally around 3,000 words (that’s about 5 pages of a standard Word document).
How do I get my Professional Academy Diploma?
Your UCD Professional Academy Diploma will be issued electronically on a secure platform, with a link that you can share with employers and others wishing to verify your credentials. You can also add this certificate to your LinkedIn profile.
What are the benefits of a Professional Academy Diploma?
UCD Professional Academy Diplomas and Certificates are designed to give your career an advantage. Developed in conjunction with industry thought leaders our courses teach practical, applied skills to support you to achieve your career and business goals. Professional Academy Diplomas are suitable for career minded learners wishing to advance their professional skills and prospects rather than their academic credentials.
The Professional Academy is an independent wholly owned part of UCD designed to address the need for skills development in the workforce. Courses tend to be short, designed and delivered by industry practitioners, and are not part of nor do they lead to a traditional University award such as a degree or a masters. They are widely accepted by employers and many students are sponsored to study by their organisation.
For full details of UCD Professional Academy’s Certifications & Governance please visit https://www.ucd.ie/professionalacademy/governance/
What payment options are available?
You can secure your spot on most of our Live Online, On-Campus, or On-Demand courses with a low 30% deposit. The remaining balance can be paid in two equal instalments (30 and 60 days later).
For full-time Bootcamp courses, you can secure your spot with a 50% deposit, with the remaining balance due prior to the start of your course.
Please note that standard terms and conditions apply, which you can review here: https://www.ucd.ie/professionalacademy/terms-and-conditions/