Christmas Sale: Save up to €500 on select courses. Ends soon!
Christmas Sale: Save up to €500 on select courses. Ends soon!
Choose Your Start Date
Browse our upcoming live online classes. Download your brochure to learn more.
Secure your place by paying in full or availing of our payment plan. For Part-time, on demand and on campus courses, pay in three equal interest-free instalments. For full-time Bootcamps enrol with a 50% deposit and the rest at the course start date. T&C's apply.
Why UCD Professional Academy?
- Valuable, trusted certification
- Industry expert lecturers
- Flexible learning options
€52,000 / Annual
Digital Marketing Manager Salary in Ireland
The average Digital Marketing manager salary in Ireland is €52,000 per year. Entry level positions start at approx. €30,000 per year while more experienced workers make up to €70,000 per year.
Salary data source: indeed.com, 5th March 2024
Average
€52,000
Salary data source: indeed.com, 5th March 2024
Digital Marketing Course Modules
Learn to find the right audiences as you engage your community and build your brand across digital channels. Drive valuable traffic to websites with search engine optimisation techniques and pay-per-click (PPC) campaigns, then convert them using proven tactics. Form long-term relationships with audiences with high-return activities such as email marketing. Discover how to measure, analyse, and optimise your campaigns as you drive successful, cohesive digital marketing strategies.
Or browse our wide range of expert-led online courses and grow your career potential today.
1. Introduction to Digital Marketing
Learn about the core principles and concepts about marketing, digital marketing and the key channels on the market.
- Integration with traditional channels
- Current challenges for digital marketers
- Audience research and data-led marketing
2. Building a Digital Marketing Strategy
Create a real-world digital marketing strategy, understand how it is documented and how it is used.
- Defining and agreeing objectives and KPIs
- Building out tactical plans and executing the strategy
- Presenting strategy and gaining buy-in from stakeholders
3. Customer Experience - Your Brand & Website
Learn about establishing a brand presence and controlling it as far as possible. Discover the ingredients of a website that delivers a smooth user experience but also gets results.
- Crafting your brand’s digital experience
- Usability and accessibility – impact on users and SEO results
- Conversion rate optimisation strategies
4. Search Engine Optimisation (SEO)
Learn how to get found online, the primary objective of every strategy. Use SEO to rank high in Google searches using keyword research, quality content, engagement, and conversions.
- Content planning
- Technical SEO
- Building reputation across the Internet
- Optimising results with Google Search Console
5. Paid Search with Google
Discover how to drive traffic and revenues using paid campaigns on Google Ads. Learn about bid auctions, optimising search campaigns, tracking successful conversions, and using insights from Google Analytics.
- Research and keyword planning
- Walk through a working campaign
- Managing campaigns
- Measuring and reporting
6. Email Marketing, Automation and CRM
Email marketing is still one of the most valuable marketing tactics. Understand Customer Relationship Management (CRM), using email as a channel, and integration automation for interconnected sales and marketing funnels.
- Basics of email as a channel: lists, sending, tech stack, regulatory considerations
- CRM, email and automation
- Practical walk-through of an email marketing scenario
7. Social Media - Organic Community Building
Learn about the current social platforms, and how to build campaigns and genuine communities online. Learn how to grow and engage a community around your offering.
- Content strategy for social media
- Audience development and engagement
- Campaigns and integration with other channels
8. Paid Social Media - Driving Results in Social
Reach new and existing audiences with paid marketing campaigns. Drive results in key use cases, such as eCommerce sales and lead generation.
- Overview of Facebook, LinkedIn, TikTok and other leading platforms
- Examining the principles and economics of PPC through a social lens
- Remarketing, segmentation and multivariate testing
9. Video - TikTok, YouTube and Stories
Leverage the modern appetite for video with advertising campaigns across multiple channels, such as Youtube, Facebook, Instagram, and TikTok. Learn how to create stories, reels and video, and how these formats play their roles in achieving your marketing objectives.
- Case studies of how modern brands use video
- Video creation workshop – creating engaging visuals with accessible tools
- Creating a story for your business
10. Content Creation - Copywriting, Photography & Podcasting
Tactical workshop explaining best practice in the areas of copywriting, photography and podcasting.
- Learn about tone of voice, headlines, articles, social copy, micro copy and email
- Imagery – the fundamentals of photography and graphic design
- Podcasting – how to plan, produce and promote a show for a business that generates results
11. Measurement and Analytics
Data is critical to any modern business. Gain a general understanding of the technology supporting data analytics. Learn how to dig into your audience’s characteristics and online behaviour through key metrics so that you can tailor your offering.
- Introduction to Google Analytics and walkthrough of key areas
- How integrated platforms yield more cohesive measurement
- How to present digital marketing reports
12. Case Study - Work Through a Real Brief Together
A hands-on recap of all aspects of the course through a practical session that examines and responds to a digital marketing brief
- Role and importance of a digital marketing brief
- Work through the real campaign brief and unpack what it tells us
- Work on different parts of the brief, and finally put everything together
What our Alumni Say about Digital Marketing
Access to thousands of journals, articles and papers. Free of charge.
Students taking part in this course will now have access to the EBSCO Online Library, free of charge, for the full duration of the course. Here you can browse thousands of books, relevant journal articles and other reliable academic and commercial texts like the Harvard Business Review, Bloomberg Businessweek and Forbes Magazine, to supplement your learning and assignments.
Download BrochureWe've trained the employees of
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Relevant skills for your team, results for you.
Whether you’re interested in making your training budget work harder with volume discounts across our standard portfolio, or have bespoke training needs to be addressed, we’ll help you level up. Our team of upskilling experts are ready to take the pain out of meeting your training targets.
Talk to our expertsFrequently Asked Questions
Is this course right for me?
You do not need any prior experience or qualifications in digital marketing as the purpose of this course is to provide you with the tools and insights you need to kickstart your digital career. The only prerequisite is that you have an interest in digital marketing and the desire to succeed!
You may be:
• a business owner or entrepreneur
• a digital marketing professional
• a recent graduate
• someone looking for a career change
• a business professional going for a promotion
How will this course help with my career?
Digital marketers work in all kinds of sectors, in companies of every size and type. There are a wide variety of marketing jobs in B2B and B2C sectors of all kinds. From freelancing to working in-house to agency positions, these roles will see successful candidates working on sales and marketing campaigns using a range of tactics and channels.
What is the learning experience like?
Many of our courses are now available in a variety of formats. All formats cover the same course content. You now have more choice in how you learn with us:
Live Online
Our online experience is designed to be just as interactive, supportive, and inspiring as the UCD Professional Academy campus experience.
Online courses can be accessed from any computer or laptop with an internet connection.
Live lectures are delivered using Zoom. During these lectures, your teachers will use technology interactively to ensure an engaging learning experience. When appropriate, students will be encouraged to activate their microphones so that they can ask questions and communicate with other students.
On Campus
UCD Professional Academy is delighted to welcome learners back on the UCD Belfield Campus. On Campus courses are delivered in-person with our industry experts in the O'Brien Science building.
On Demand
On Demand courses enable you to complete your course on your own schedule. Course modules are delivered in the form of one “lesson”. The lesson is broken up into short videos followed by activities designed to put the new information and concepts into practice through exercises, quizzes, forum participation and other activities.
What is the student experience like?
Student care is a high priority at UCD Professional Academy, which is why our Student Services team is on hand to support you throughout your time with us. They will respond to any queries you have, help you with any technical issues, and facilitate your learning experience at every point. All students are given access to our Student Portal, where you can see your timetable, access all your study materials, and manage your account.
How is this course assessed?
This Professional Academy Diploma is assessed through a practical project where students create a credible marketing campaign addressing specific challenges and circumstances. The project takes the format of a presentation, as it would be presented to stakeholders in your own organisation or business. You will have two weeks following the end of the course to complete and submit the final assignment.
How do I get my Professional Academy Diploma?
Your UCD Professional Academy Diploma will be issued electronically on a secure platform, with a link that you can share with employers and others wishing to verify your credentials. You can also add this qualification to your LinkedIn profile.
What are the benefits of a Professional Academy Diploma?
UCD Professional Academy Diplomas and Certificates are designed to give your career an advantage. Developed in conjunction with industry thought leaders our courses teach practical, applied skills to support you to achieve your career and business goals. Professional Academy Diplomas are suitable for career minded learners wishing to advance their professional skills and prospects rather than their academic credentials.
The Professional Academy is an independent wholly owned part of UCD designed to address the need for skills development in the workforce. Courses tend to be short, designed and delivered by industry practitioners, and are not part of nor do they lead to a traditional University award such as a degree or a masters. They are widely accepted by employers and many students are sponsored to study by their organisation.
For full details of UCD Professional Academy’s Certifications & Governance please visit https://www.ucd.ie/professionalacademy/governance/
What payment options are available?
You can secure your spot on most of our Live Online, On-Campus, or On-Demand courses with a low 30% deposit. The remaining balance can be paid in two equal instalments (30 and 60 days later).
For full-time Bootcamp courses, you can secure your spot with a 50% deposit, with the remaining balance due prior to the start of your course.
Please note that standard terms and conditions apply, which you can review here: https://www.ucd.ie/professionalacademy/terms-and-conditions/