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Choose Your Start Date
Browse our upcoming live online classes. Download your brochure to learn more.
Secure your place by paying in full or availing of our payment plan. For Part-time, on demand and on campus courses, pay in three equal interest-free instalments. For full-time Bootcamps enrol with a 50% deposit and the rest at the course start date. T&C's apply.
Why UCD Professional Academy?
- Valuable, trusted certification
- Industry expert lecturers
- Flexible learning options
€52,500 / Annual
Sales Manager Salary in Ireland
The average Sales Manager salary in Ireland is €52,500 per year. Entry level positions start at approx. €43,000 per year while more experienced managers make up to €90,000 per year.
Salary data source: indeed.com, 5th March 2024
Average
€52,500
Salary data source: indeed.com, 5th March 2024
Sales Management Course Modules
You will fully unpack the challenges of selling in the modern era and discover the tools and techniques you need to capitalise from today’s always-on, always-connected digital culture. From psychology to processes to infallible strategies, you will master the art of online selling in this comprehensive course. Learn frameworks for success such as the seven principles, the five whys, and the 6cs and discover how to maximise their impact.
Or browse our wide range of expert-led online courses and grow your career potential today.
1. What Does Selling Mean Today?
What is the digital market? Learn about the current environment and trends with an introduction to a framework for digital selling and the main competencies of the modern sales professional.
- Define customers’ main challenges
- Digital frameworks - DAPECS/ILAER
2. The Psychology Of Selling In The Digital World
A focus on the emotional aspect of modern digital selling, aligned with the buyer’s motives. Learn about the seven principles in the psychology of selling digitally.
- Overview of customer experience software
- The psychology of selling
3. The Modern Buyer’s Journey
Understand buyer journeys and the five phases of purchasing. You will learn to outline your own customer journey and experience.
- Sales discovery best practice
4. Sales Strategy Selection For Digital Selling
This module includes an overview of sales strategy planning. You will build a digital selling framework (DAPECS) and create a first draft of a digital sales plan.
- Social selling
- Social marketing
- Social listening
5. Buyer Roadblocks
Learn to place the buyer’s roadblocks into the customer experience context while addressing those “silent stages” where sales can only influence.
- Skills used for objection handling
6. The Buyer’s Whys
You will review the “why” behind a purchase and the importance of guiding customers to the “future state”. As an exercise, you will align the five whys to a customer.
- Digital marketing and digital sales
- The five whys
7. Customer Target Selection
Learn the importance of proper customer targeting, especially within the customer journey. You will review tools and best practices to select a proper ideal customer profile, starting with persona profiling.
- Account and territory planning
8. Your True Value Proposition
Look into the background and framework needed to create a unique value proposition within a digital context. Follow the steps to create your own value proposition.
- Digital prospecting best practices
9. Digital Selling & Content
Understand sales in a digital context using frameworks such as the seven principles of digital selling. Apply the building blocks of social selling while creating a digital brand.
- Other sales skills
- Whiteboarding
- Storytelling
- Customer journey mapping
10. The Modern Sales Process
Gain a full view of the digital sales process aligned with customer journey and customer experience while mapping your own relevant sales process.
- Negotiation best practices
- Asking for the deal
11. The Sales Habit Loop
Look at digital sales from the seller’s perspective - best sales practices come from creating focused behaviours and habits.
- Create a sales SWOT analysis
- Digital customer service and ecommerce
12. The 6Cs of Successful Digital Selling
Recap of the course through the perspective of the 6Cs framework (care, compassion, courage, communication, competence, and commitment), allowing you to summarise, recall, and reuse the skills learned.
- Course Summary
What our Alumni Say about Sales Management
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Diversity, Equity, Belonging & Inclusion (DEBI)
Find Out MoreAccess to thousands of journals, articles and papers. Free of charge.
Students taking part in this course will now have access to the EBSCO Online Library, free of charge, for the full duration of the course. Here you can browse thousands of books, relevant journal articles and other reliable academic and commercial texts like the Harvard Business Review, Bloomberg Businessweek and Forbes Magazine, to supplement your learning and assignments.
Download BrochureWe've trained the employees of
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Relevant skills for your team, results for you.
Whether you’re interested in making your training budget work harder with volume discounts across our standard portfolio, or have bespoke training needs to be addressed, we’ll help you level up. Our team of upskilling experts are ready to take the pain out of meeting your training targets.
Talk to our expertsFrequently Asked Questions
Is this course right for me?
A Professional Academy Diploma in Sales Management is ideal for career-minded sales managers, specifically those in management who wish to hone their skills and gain practical sales management techniques that they can apply immediately in their role.
How will this course help with my career?
The course gives you the digital sales skills to advance in your career – whether you are interested in pure sales roles or sales and marketing roles. With this certification on your CV, you demonstrate that you can effectively manage modern sales teams with up-to-date and relevant management techniques.
What is the student experience like?
Student care is a high priority at UCD Professional Academy, which is why our Student Services team is on hand to support you throughout your time with us. They will respond to any queries you have, help you with any technical issues, and facilitate your learning experience at every point. All students are given access to our Student Portal, where you can see your timetable, access all your study materials, and manage your account.
What is the online learning experience like?
Our online experience is designed to be just as interactive, supportive, and inspiring as the UCD Professional Academy campus experience.
Online courses can be accessed from any computer or laptop with an internet connection.
Live lectures are delivered using Zoom. During these lectures, your teachers will use technology interactively to ensure an engaging learning experience. When appropriate, students will be encouraged to activate their microphones so that they can ask questions and communicate with other students.
How is this course assessed?
If you are studying an online course, your assessment will also be submitted online.
This course is assessed through a learner log (40% of your final grade) and a written project - an actionable strategy for your business (60% of your final grade). You will have two weeks following the end of the course to complete and submit the final assignment. The written project is generally around 3,000 words (that’s about 5 pages of a standard Word document).
How do I get my Professional Academy Diploma?
Your UCD Professional Academy Diploma will be issued electronically on a secure platform, with a link that you can share with employers and others wishing to verify your credentials. You can also add this certificate to your LinkedIn profile.
What are the benefits of a Professional Academy Diploma?
UCD Professional Academy Diplomas and Certificates are designed to give your career an advantage. Developed in conjunction with industry thought leaders our courses teach practical, applied skills to support you to achieve your career and business goals. Professional Academy Diplomas are suitable for career minded learners wishing to advance their professional skills and prospects rather than their academic credentials.
The Professional Academy is an independent wholly owned part of UCD designed to address the need for skills development in the workforce. Courses tend to be short, designed and delivered by industry practitioners, and are not part of nor do they lead to a traditional University award such as a degree or a masters. They are widely accepted by employers and many students are sponsored to study by their organisation.
For full details of UCD Professional Academy’s Certifications & Governance please visit https://www.ucd.ie/professionalacademy/governance/
What payment options are available?
You can secure your spot on most of our Live Online, On-Campus, or On-Demand courses with a low 30% deposit. The remaining balance can be paid in two equal instalments (30 and 60 days later).
For full-time Bootcamp courses, you can secure your spot with a 50% deposit, with the remaining balance due prior to the start of your course.
Please note that standard terms and conditions apply, which you can review here: https://www.ucd.ie/professionalacademy/terms-and-conditions/