Why Choose a Career In Digital Marketing?

Businesses today are increasingly marketing products and services to a global audience. Hence, career opportunities in digital marketing are skyrocketing. 

However, besides job opportunities, students look for numerous other compelling reasons to consider a career in digital marketing - hence the query, “Why choose a career in digital marketing?”

Digital marketing enhances exposure, offers work flexibility, boosts creativity, and creates decent income opportunities. 

Also, as the world is swiftly moving towards digitalisation, entering the field means being equipped with the latest knowledge. Explore more on the topic in the guide below.

What Is Digital Marketing? 

Digital marketing refers to the practice of promoting a brand's services and products over the internet.

Businesses today use different digital channels to run online marketing campaigns, from social media to emails and websites. 

While a few efforts help target the audience organically - a social media post or a blog published on the website - other strategies fall into the category of inorganic marketing. 

These may involve display ads, sponsored posts, paid social media ads, and ads on YouTube. 

The purpose of digital marketing is no different from traditional marketing. Businesses aim to develop a brand reputation, generate sales, and build healthy customer relationships.

Why Choose Digital Marketing?

The quality of marketing directly impacts the sales and growth of a business. A digital marketer is responsible for planning, creating, and implementing robust marketing strategies that give businesses a boost. 

Therefore, marketing has become a business necessity - essentially due to rising competition in the business world. This means the career offers numerous opportunities. We’ve rounded up the top reasons to build a career in digital marketing. 

High Demand 

With 1,000+ Digital Marketing Jobs on LinkedIn and over 100 job posts on Irishjobs in Ireland alone, you can find a suitable opportunity to break into the field. 

Hundreds of job posts every day imply brands are increasingly looking for skilled professionals to up their business game. The numerous facets of digital marketing are another reason why job demand is at an all-time high. 

Put simply; established companies might not look for a “digital marketer” role. 

Instead, they’re willing to hire people for different domains to enhance their marketing - a social media manager for handling social media and an SEO expert to leverage best SEO practices for boosting web traffic. 

As such, you’ll stumble upon various sub-roles, which means you can try your luck in multiple domains.

The Future Is Digital 

There’s no denying that we’re headed toward an increasingly digital world. We’ve seen the transformation of manual data extraction, shopping, economy, communication, etc. Digitalisation is a part of almost every field today, and marketing is no exception.   

Entering digital marketing means having a sense of security and stability in your career. You’ll be working with the latest technology and the newest tools. This means you’ll likely learn the changing trends faster than people in other fields.

A Constantly Evolving Field 

Another factor that makes digital marketing exciting is that it’s an ever-evolving field. That’s primarily because new and varying digital platforms are introduced each day. Companies seek to execute marketing practices on popular channels to reach a global audience. 

As a result, a digital marketing manager learns new trends and determines how they impact brand visibility. 

Likewise, search engines rolling out new updates encourages digital marketers to improve website traffic and online visibility. You can play new and varying roles daily, making your job appealing.

Income Opportunities 

A career in digital marketing is a gateway to decent income opportunities. That’s primarily because businesses set a specific budget for digital marketing. 

A considerable investment means you get a good salary. They’d be willing to pay you a decent income based on your skills and experience. 

Also, while a company might offer a fixed salary, you have the opportunity to earn more as a freelance digital marketer. You can set your hourly rate depending on your skills and experience, and clients would be willing to pay you the desired rate - so long as you offer them value.

Exposure 

Digital marketing is the backbone of any business. It is required to reach a wider audience base, gain loyal customers, and generate sales. So regardless of the business type, it’ll need a marketer to level up. 

This means you can work with clients from numerous industries. Marketing lets you exchange ideas with your clients and other team members, making it an intriguing profession. 

Besides, being online allows you to work with multiple clients, improving your relationships with brands. Positive relationships with more clients ensure project consistency. 

So, interacting with clients, team members, and others involved in the project helps you learn new things and experience an environment that adds to your growth.

Various Role Choices 

Another reason digital marketing remains a preferred choice among people is that it offers numerous roles. 

You can pick a niche depending on your skill, experience, and interest. For instance, if creating unique content intrigues you, you can choose content marketing. Those who enjoy communicating and networking can go the social media marketing route. 

Likewise, if optimising websites, analysing data, and executing helpful strategies piques your interest, you might prefer SEO (Search Engine Optimisation). 

Various role choices also offer more job opportunities. For instance, if the competition for the social media marketing manager role is fierce, consider picking a less competitive niche. 

Overall, all online marketing roles are in high demand. However, depending on a company's needs, a few roles might be less competitive.

Enhances Creativity 

As stated earlier, each industry requires a digital marketer to boost its marketing game. However, most clients are from creative industries, like blogging, video creation, social media, and content creators. 

Therefore, regardless of the industry you work with, you’ll get to implement your creative skills. From creating visually appealing infographics to editing videos and writing value-driven blog posts to enticing social media posts, your creativity is tested every moment. 

So, even if you aren’t born with it, you’ll likely hone your creative skills as a digital marketer.

You Get to Master a Skill 

We’re living in an era where skill is valued more than anything. Learning a skill is a lifetime investment, ensuring a stable career and income opportunities. 

As a digital marketer, you learn numerous skills and master some. Digital marketers are graphic designers, content creators, social media managers, bloggers, copywriters, and video editors. 

Being the jack of all trades also means having multiple income streams. Overall, the more skills you have, the higher the chances of standing out from the crowd and getting hired.

Tips to Start Your Career as a Digital Marketer 

A career in digital marketing can be life-changing, but only if you know the right direction. These tips will ensure a hassle-free journey toward a successful career.

Know Important Digital Marketing Skills 

As a digital marketer, you have numerous roles to fulfil. One day you might work to create an ad campaign, and the next day would be about tracking the metrics. Therefore, it is essential to equip yourself with the right skills. The key ones include the following. 

Email Marketing

82% of marketers using email marketing speak volumes about its robustness. In the era of popular social media channels, email marketing remains a reliable method to target the audience interested in your brand.  

You can use different email types and templates to achieve a specific goal. For instance, a Thank You Email is often sent to individuals who sign up for a newsletter. 

Conversely, Promotional Emails are used to inform customers about new or existing services and products.

Social Media Marketing

The skyrocketing user base of social media allows companies to reach their target customer through posts, visuals, and more. 

Businesses often use multiple social platforms to enhance online visibility and build brand reputation. As a digital marketer, you must familiarise yourself with numerous social media channels, including Facebook, Instagram, LinkedIn, and Twitter.

Content Marketing 

Content marketing entails video creation, blogging, graphics, and more. Depending on the company you work with, you could be asked to post content on social media or write blog posts for business websites. 

However, the key is to keep a consistent tone, regardless of the content produced. This will help maintain a brand image while equally resonating with your target audience.

Search Engine Optimisation (SEO) 

SEO involves various tactics to rank websites and boost visibility. Popular SEO tactics include on-page, off-page, and technical SEO. 

Digital marketers insert high-intent keywords and create quality backlinks to rank content on SERPs and reach a wider audience.

Paid Advertising 

Paid advertising offers a quick way to get your message across targeted audiences. 

Because businesses invest a considerable budget into paid marketing, they expect the marketer to be versed in online advertising. Make sure you learn how to run ads on different digital channels, including Facebook, Google, LinkedIn, and Instagram. 

Data Analysis

Making data-driven decisions and implementing effective campaigns requires efficient data analysis skills. Ensure you learn how to evaluate and interpret data for various marketing channels.

Take a Professional Course 

The high demand for digital marketers also implies escalated competition. This means you need more besides skills on your resume to outpace your competitors. 

In that case, certifications in the relevant field will make you a desirable candidate. Consider taking a professional digital marketing course to enhance your skills and further your career. 

Courses offer you the flexibility to choose the learning model. Besides, you interact with industry professionals who share practical tips to get projects and land a suitable job. 

Another perk of online courses is that they equip you with the latest knowledge. Because digital marketing constantly evolves, you must stay up-to-date with the newest technologies. 

Professional courses are compiled by experts who stay abreast with the changing trends and create a course accordingly. 

Also, a course on your resume demonstrates your enthusiasm to learn and grow, making you a preferred candidate. 

Gain Experience 

Besides learning skills, implementing them in the real world is essential. Numerous companies require you to have experience. That’s primarily because they’re more likely to trust the abilities of applicants who’ve previously worked on projects. 

Therefore, gaining experience will help you get a suitable job at a reputable organisation. Although a course equips you with experience, you can also practise by working as an intern for a company or building your website. 

Besides, starting a YouTube channel or a blog are a few other ways to gain experience. Not only does it help you with experience, but it also lets you build a personal brand. 

Network With Professionals 

Networking is key to more job opportunities. Even more, with numerous social platforms, it has become easier than ever. You only need to create a LinkedIn profile and send connection requests to professionals in the industry. 

Consider writing a personalised message to demonstrate your willingness to learn and grow. LinkedIn has numerous professionals who guide newbies and help them build a career. 

Besides, attending industry events is another opportunity to connect with like-minded people and learn from them. 

Pick Your Route: Job Vs. Freelancing 

You might want a job if you prefer sticking to a schedule or working full-time for a company. Conversely, those seeking a flexible work schedule and like working on projects that intrigue them would want to choose the freelancing route. 

As a digital marketer working for a company, you’re bound to work on every project assigned by the organisation. However, freelancing gives you the autonomy to choose a project per your preferences and work from home. 

So, once you have the skill and experience, consider the path depending on your routine and preferences. 

FAQs

What Job Opportunities Do I Have In Digital Marketing?

Digital marketing is a diverse field, offering numerous job opportunities to aspiring candidates. Popular roles include digital advertising specialists, email marketing managers, social media managers, content creators, and SEO experts. 

Is Digital Marketing a Good Career? 

Digital marketing is an excellent career for individuals enthusiastic about technology, creativity, marketing, and socialising. The wide range of opportunities and high demand are a few other reasons that make online marketing a good career choice. 

What Can I Expect to Make as a Digital Marketing Manager? 

You can expect to make around €50,000 as a digital marketing manager in Ireland. However, your salary will vary depending on your skill, company, and experience. A more experienced person working with an established firm will likely earn more.

Conclusion 

The high demand for digital marketers is often not a reason enough for candidates to consider the role. Therefore, they wonder, “Why choose a career in digital marketing?” 

A digital marketing career helps you gain exposure, have multiple income streams, and work in the domain that intrigues you. Nonetheless, the soaring competition requires you to have certifications to help you land a job or close a project deal. Fortunately, taking a Digital Marketing Course at UCD Professional Academy will give you an edge over your competitors. 

The course teaches almost all necessary digital marketing skills and allows you to communicate with industry professionals to grow your career in the competitive industry. You can study on campus or from home, depending on your preferences.