AI against Greenwashing
- Date: Tue, Jan 7, 2025
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By Dr Fabiola Schneider, Asst. Prof. in Accountancy, UCD College of Business
As the urgency around climate change grows, companies are increasingly eager to communicate their sustainability efforts to a public that is more environmentally conscious than ever. However, a growing concern has emerged: greenwashing.
This practice, where companies overstate or misrepresent their environmental commitments, undermines the efforts toward genuine climate solutions and can distort the public’s perception of progress toward sustainability. When companies greenwash – making bold claims about their environmental impact without backing them up with tangible results – they mislead investors and other stakeholders. Greenwashing not only erodes trust but hinders effective policymaking and resource allocation toward companies genuinely working to meet sustainability goals. More…
Read the full article in The European Winter Magazine here, pages 72-74.
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