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The Case Centre has unveiled its prestigious list of bestselling case studies for 2024, spotlighting the most widely used cases at leading global business schools. Based on unit sales from the preceding calendar year, this coveted ranking highlights the top 15 best-selling cases across 10 major subject categories.

Among the standout achievements this year, Professor Joe Peppard of UCD College of Business secured a place in the Strategy and General Management category with his case study, Driving Digital Transformation at Faurecia. Co-authored with Martin Kupp of ESCP Business School Paris, the case continues to resonate with educators and students worldwide.

Case Study Abstract: Driving Digital Transformation at Faurecia:

Rene Deist joined Faurecia in April 2017 as the new Global Chief Information Officer (CIO). Joining the management board, he had been hired to accelerate the digital transformation efforts at the company. Within the first 100 days at Faurecia, Rene had launched several initiatives, most importantly a cost-cutting program called 'Fit4Future' as well as the 'Digital transformation' initiative. Both initiatives were well received and regarded as successful. But Faurecia's growth targets were very ambitious as they had publicly announced a desire to grow to EUR30bn in revenue (from roughly EUR18bn in 2018) by 2025. A key driver of this growth were the so-called 'new value spaces' (expected to account for about EUR7bn in 2025, around half of the expected growth). These new value spaces were mainly driven by the digitization of the customer experience. Rene was considering the most appropriate and effective actions and initiatives to achieve these ambitious goals. He was convinced that both the business groups and over 400 manufacturing plants would need to play a more central role. But how should he convince them to step up to the plate? The teaching note outlines different teaching approaches and also describes how to use the material in an online setting.

Driving Digital Transformation at Faurecia exemplifies the complex interplay of leadership, strategy, and digital innovation required to achieve transformative growth in a competitive global market. By earning its place among The Case Centre’s best sellers, this study cements its status as a vital resource for future business leaders aiming to master the art of strategic digital transformation. 

View The Case Centre Bestselling 2024 List in full here.