Researchers warn of corporate 'greenwashing epidemic'
An academic who is researching claims companies make about their environmental credentials has said “greenwashing” is now an epidemic. With funding from Science Foundation Ireland, Professor Fabiola Schneider and a team of 20 researchers have been looking at hundreds of claims made by companies since 2021.
Prof Schneider says people need to be very wary about claims any company makes about how green they are. Some of the companies are based in Ireland but they are also from all over the world and across all sectors.
To help with the research, Prof Schneider and her colleagues use artificial intelligence (AI) to go through thousands of company reports analysing environment-related data.
This article was originally published on June 2, 2024 in the Irish Examiner. Read the full article here.
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