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The Disruptors: How 15 Successful Businesses Defied the Norm UCD Business Professors feature in Sally Percy’s new book

  • Date: Thu, Oct 17, 2024

Associate Professor Alessia Paccagnini and Assistant Professor Paul Dylan-Ennis feature in a new book, written by leading business journalist Sally Percy. 

As described on the book’s webpage: 

Fearless, innovative, driven and daring. These are the qualities of a disruptor: a business that is willing to take risks to achieve incredible success.

In The Disruptors, Percy investigates the stories behind some of the world's most innovative businesses, who took unconventional and trailblazing approaches to overcome the competition and achieve success.

Spotify, Nintendo, TikTok and A24. These are all businesses that have taken disruptive pathways to success and have redefined their industries. The Disruptors dives into the strategies behind these stories, offering valuable insights into innovative and daring entrepreneurship.

Dr Paccagnini has research interests in Econometrics, Macroeconomics, Macroeconometrics, Time-Series, Bayesian Econometrics, Applied Macroeconomics, and is also the 2024 recipient of the STEM Champion Award at the Diversity in Tech Awards. She offers expert opinion on Nintendo, TikTok, Spotify and Open AI. 

Dr Dylan-Ennis, who has research interests in Ethereum, Decentralized Autonomous Organizations (DAOs), Non-Fungible Tokens (NFTs), Decentralized Finance (DeFi), Bitcoin, Solana, offers insight into Ethereum. 

About the author: Sally Percy is a freelance journalist, editor and author, specializing in the business and finance sectors. She is Editor of Edge, the official magazine of the Institute of Leadership & Management, and is a contributor to Forbes. She frequently makes radio appearances and writes for various publications, including The Telegraph, The Times, Accounting and Business, CFO World and Economia. She is the author of 21st Century Business Icons, also published by Kogan Page and is based in London, UK.

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