Our Strategy

Introduction

Our new UCD College of Business strategy - ‘Creating a Better Future Together’ was launched in 2022 this strategy was conceived in a time of great change, challenge and burgeoning opportunity as we emerge from the global pandemic with substantial learnings and a transformed digital, social and economic landscape.

Our strategy is anchored in four pillars which give focus to our aspirations. Through these four pillars (creating knowledge - transformational learning and development - embracing the world - building engagement) we will deliver thought leadership, cutting edge teaching, a global perspective and build networks and engagement to help transform business and society.

Our four schools will work together to deliver our global strategy.

Download UCD College of Business Strategy Document

Our Mission

As a globally connected, research intensive, business school located in the dynamic European capital of Dublin, our mission is centred on the creation of transformational change by means of educational and thought-leadership excellence, inspiring and co-creating a better future for our students, our staff, our alumni, and for business and society in Ireland and the world. We animate our mission through the prism of ‘Empower, Connect & Create’:

To empower, develop, and inspire current and future business leaders with the knowledge, critical thinking, soft skills, global perspectives, and confidence to achieve their full potential, to innovate, and to lead responsibly with purpose and impact.

To connect the present and future, academia and business, and the community of our students, staff, alumni, and the business world.

To create together with all stakeholders a transformational educational environment and new knowledge, with positive, sustainable, impact for business and society.

Our Vision

By 2026, as Ireland’s premier business school, we will be acknowledged as a European-leading centre of excellence for rigorous, relevant, business education and research.

We will be known as a business school that delivers impact through our educational and thought-leadership activities, embracing:

• transformation of understanding,
• transformation of perspective,
• transformation of opportunity, and
• transformation of society.

We will be a vibrant nexus of connectivity, flow, and exchange of knowledge and ideas, drawing on Ireland’s location as a gateway to Europe, as an exciting environment for entrepreneurial activity, and as home to many of the world’s leading multinational organisations.