Biography
Gillian joined the Marketing department as a full-time PhD student in September 2012 and is the recipient of the Anthony C. Cunningham Doctoral Scholarship in Marketing. She is a first-class honours graduate of the National University of Ireland, Galway and holds a Master of Business Studies (Marketing) and a Bachelor of Commerce degree. Prior to joining UCD Gillian gained extensive experience in marketing and customer service both in Ireland and abroad.
Gillian Moran
Supervisor: Dr Laurent Muzellec
Research Interests: E-Word of Mouth, Social Media Marketing, Digital Branding
Thesis Title: Investigating Receiver Perceptions of e-Word of Mouth Credibility
Publications:
Moran, G., Muzellec, L. & Nolan, E. (2014), Consumer Moments of Truth in the Digital Context: How '"Search" and "E-Word of Mouth" Can Fuel Consumer Decision Making. Journal of Advertising Research, 54 (2).
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