Full Professor of Marketing
UCD Lochlann Quinn School of Business
Susi Geiger is a Full Professor of Marketing & Market Studies at UCD College of Business. Educated at the University of Mannheim, Germany, the Sorbonne Nouvelle, Paris, and Dublin City University, Susi's academic work investigates the organisation and shaping of markets, with a particular focus on activist contestations against these markets. Her current research is focused on market failures and collaborative market innovation in healthcare markets.*
She was awarded a highly prestigious €2 million ERC (European Research Council) Consolidator Grant to carry out this research. She is directing a research team of six researchers in the context of this project from 2018 to 2024.
Previously, Susi researched entrepreneurial activities in digital health markets as part of a Marie Sklodowska Curie Global Fellowship and in collaboration with UC Berkeley, California and the Center for the Sociology of Innovation (CSI), Ecole de MINES ParisTech.
At UCD, Susi has held positions including Vice-Principal of Research, Innovation and Impact for the UCD College of Business and the Academic Director of the Diploma in Sales Management. She was a Visiting Scholar at the Universities of California, Berkeley, University of Auckland, École Nationale Supérieure des Mines de Paris (MINES ParisTech) and Stockholm School of Economics.
She was a Principal Investigator in the Enterprise Ireland-funded Technology Centre ARCH (Applied Research for Connected Health) and in CHESS, an EU Horizon 2020 funded Marie-Sklodowska Curie Innovative Training Network. She also gained research funding from the Leverhulme Foundation, UK, for a project on regulatory interactions of chemistry suppliers to the North Sea oil industry (in collaboration with John Finch, Glasgow University).
Her research has received international recognition through research awards and Best Paper prizes such as the Emerald Highly Commended Paper Award. Her work has appeared in a wide range of journals including Research Policy, Organization Studies, Enterpreneurship Theory and Practice, Journal of Business Research, Marketing Theory, Industrial Marketing Management, and many others.
Susi has published three books, most recently "Healthcare Activism: Markets, Morals, and the Collective Good" (Oxford University Press 2021). She also sits on several editorial boards of international journals. Her global research network spans several disciplines including STS, economic sociology, management, and innovation.
*MISFIRES started in August 2018 and is an EU H2020 European Research Council project on market failures in healthcare. The aim of the project is to make healthcare markets more participatory and to innovate together for better markets. It is funded through a Consolidator Award of €2m over five years. See misfires.ucd.ie for more information.